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Wednesday, April 02, 2008

Hip Hot Reality TV

Endemol lands reality house Co. acquires 51 Minds Entertainment
By JOSEF ADALIAN

In a deal valued at upward of $200 million, Endemol USA has acquired Cris Abrego and Mark Cronin's 51 Minds Entertainment, the reality factory that perfected the celebreality genre with nonscripted comedies such as "Flavor of Love," "I Love New York" and "The Surreal Life." read the full article

I am a huge Abrego fan, not of his shows per se, but surely as a producer and DEFINITELY as a business man. The 51 Minds model is one that should be copied for any producer wanting to compete in the world of reality genre television. Chris Abrego was on the Hip Hot Reality TV panel at the National Association of Latino Independent Producers and was an absolute idea factory! It was great to see a young veteran in the tv field...SO EXCITING! Ok, I may be biased but I was happier in a room with Chris than I probably would've been with Mark Burnett.

Looks like Endemol acquired a real winner.

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